Services

Audience Loyalty

Many organisations are unaware how few of their visitors return after their first visit. Selling to new customers is dramatically more expensive than selling to people you already know, so keeping customers should be a priority. Yet most marketing budgets are focused on selling a ticket, without consideration of who is buying it and whether they come back again.

Ensuring that even a few percent more of your customers return can have a dramatic effect on your net income, without increasing costs. And since loyal audiences and visitors are more likely to donate, there is a multiplier effect.

DDA has long experience of working with loyalty schemes – whether adjusting existing schemes or creating new ones.