Services

Branding

Every organisation has a personality, a set of characteristics which identifies it to the world and which differentiates it from other organisations. This is a brand. At a practical level, clarifying brand allows the organisation to create logos, slogans and marketing materials, informs decisions on partnerships and programming and gives a framework for all aspects of the customer/visitor/audience members’ interaction with the organisation.

DDA can help you to identify what is really important about your organisation and what it does, what is valuable and unique. Brand development can have a profound effect on how your organisation understands itself and how it relates to its suppliers and customers and provides a bedrock for confident fundraising and marketing.