For many organisations a Membership or Friends scheme can be a great way of generating income and improving loyalty. But DDA has analysed many such schemes and found some that actually lose money for the organisation. The root problem is that many schemes are introduced without clear aims.
Do you need a membership scheme or a donation programme? What benefits should be offered to Friends or Members? How should a scheme be administered? What price should be set? How should a scheme link with fundraising and marketing programmes?
DDA can investigate current schemes and make recommendations for improvements or help set up new schemes designed to meet your aims.
David Dixon Associates | 17 Norreys Avenue, Oxford, OX1 4ST, UK | Tel.: +44 77990 66304
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